As the comments are quick to point out – at the expense of the rest of the piece – the hardware isn’t the compelling story here. While you can buy your own, you can almost certainly hand build an equivalent-or-better set up for less money1, but Ars recognises this:
Of course, that’s exactly the point: the Orange Box is that taste of heroin that the dealer gives away for free to get you on board. And man, is it attractive. However, as Canonical told me about a dozen times, the company is not making them to sell—it’s making them to use as revenue driving opportunities and to quickly and effectively demo Canonical’s vision of the cloud.
To see what Ars think of those, you should read the article.
I definitely echo Lee’s closing statement:
I wish my closet had an Orange Box in it. That thing is hella cool.