Canonical Voices

Posts tagged with 'planetubuntu'

Steve George

Dell announced today an updated XPS 13, preloaded with Ubuntu, which has a full high-definition 1080p display. It will be available for sale in the USA  and Canada, but as part of this update Dell will also be making it available in parts of Europe, the Middle East and Africa.

 

As we reported in November, the Dell XPS 13 is a high-end ultramobile laptop, offering developers a complete client-to-cloud experience. It is the result of Dell’s bold Sputnik initiative which embraced the community and received terrific response from developers around the world.  With Ubuntu 12.04 LTS preloaded, the machine is perfect for developers and anyone who wants high speed, brilliant graphics and smart design.

If you’re keen to get your hands on a new Dell XPS 13 Developer Edition with Ubuntu pre-loaded, check-out our web page for more details and links:

  http://www.ubuntu.com/partners/dell/dellxps

We’ll post more links allowing you to buy in additional countries as soon as we can.

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Gerry Carr

I wanted to know what the reasons were for people choosing Ubuntu. After all there are other better-known choices out there. For the respondents across all three surveys, open source stood out as the key attribute, true whatever the age of the respondents and whenever they adopted Ubuntu. Curiosity was almost equally as important, and clearly the more people we can make curious about our platform the better.

English Language Survey - reasons to choose

Spanish Survey - reasons to choose

 

Portuguese Survey - reasons to choose

 

For what to users use Ubuntu?

There has always been a strong presumption that Ubuntu or Linux in general would be used as a secondary PC, to perform a certain task and largely for less ‘important’ tasks such as web-browing or watching DVDs. So we were interested to find out the degree to which this is true. While there is some regional variation I will just include the English survey in this blog. We clearly see that Ubuntu is strongly figures as the main PC for users with plenty of usage in other categories (users were allowed tick more than one response in the recognition that they likely have more than one computer).

 

As to what it is used for, well as you might expect given the results above it is used for  a mixture of work and leisure. In other words, it is what I use it for what I use a PC for.

Finally, we wanted to check how Ubuntu was shared – whether it was the family PC, whether people used it on their own, or whether it was something they used at work, in the library, in the college lab. Primarily it is a person’s own PC. The exception is the 35-46 where it is likely to be the family PC and shared with the spouse and children.  Overwhelmingly though we are seeing those who choose Ubuntu  being committed to it as the central computing platform they use, something which should inspire and motivate the community and the broader ecosystem around it.

 

How do Ubuntu users like Ubuntu?

We gauged this in three ways. How satisfied they were now, how likely they would recommend Ubuntu and how likely they were to stick with the product. It was nice actually to be able to take a rational view on general satisfaction that seeks to reflect a broader experience beyond the current maelstrom around Unity. The results were strikingly positive in the English survey and stronger in the Spanish and Portuguese surveys. Good and Very Good in the English language survey was at 80% with less than 3% in true negative territory. By any industry measure this is a strong showing. In the other surveys the positives crept over 80% with stronger reports of very good.

As to recommendations, again there was a strongly positive result. Again over 80% either very likely or likely to recommend Ubuntu to others (84 % and 86 % in Portugal and Spain respectively). Wow!

 

And finally I wanted to ascertain ‘loyalty’ to Ubuntu or the likelihood of the user remaining with the product in the longer term. A very positive response to that question and again true in the other markets (83 and 85 %)

One of the really valuable things about doing surveys like this is the insight that it gives into the broader user market. I have already addressed that that we would struggle to get to users who are not self-identifying as Ubuntu users because of the methods we used to reach out. But even with that self-identifying group it is wonderful to hear reflected back that people enjoy the experience of the product, would recommend and are likely to stay with it. The shrillest and most persistent voices are not always the most reflective of the general. Not that this provides an option to rest on any laurels, but it does give some balance to the discussions about the current satisfaction levels in the Ubuntu user base and their likelihood to defect.

 

Conclusion and the links

So thanks again to all those that participated and to all those who have struggled through these blog posts. I hope you found it partially as useful as I have. As promised I am providing full access to the summary results. You can follow the links

English

http://tinyurl.com/c9nmseu

Portuguese

http://tinyurl.com/bnxcae4

Spanish

http://tinyurl.com/bw9xrtu

 

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Gerry Carr

So as promised let’s take a look a the next set of results from the Ubuntu Survey.  I am going to bundle together the broader world of Ubuntu looking at other OSes people use, Ubuntu One usage, whether people are interested in the new products announced and likelihood to purchase Ubuntu pre-installed. As usual where I see significant demographic or geographic differences I will highlight them. Where I don’t I will use the global survey as the data source.  Read the first blog post if you are not clear on what I mean.

Ubuntu One Usage

Simply I wanted to ask what percentage of people used Ubuntu One. The figures are completely consistent across the various regions as you can see in the table.

Ubuntu One? English Spanish Portuguese
Yes 42.3% 42.5% 40%
No 57.3% 57.5% 60%

 

Across ages* there is a skew towards younger people being more likely to use it but not a significant one. We see the same in other geos.

Ubuntu Users by age in the English Language Survey

 

So while Ubuntu One is a freemium service integrated into the product and provides a lot of services for free, I was still pretty impressed by the level of usage in the surveys given the number of perceived and actual competitor for a great many of Ubuntu One’s services.

Interest in Ubuntu’s announced new products

In the last few months Canonical has announced its intention to find partners to release a number of new form factors for Ubuntu with details released on two (Ubuntu TV and Ubuntu for Android) and less detail on the the Ubuntu for tablets and for phones. None are in market so we are asking about intention here with the understanding that they have not yet seen a product on which to form a definitive judgement.

Ubuntu English language respondents intention to use new Ubuntu products

 

There is no significant variance in age or geo. We are seeing strong interest in products especially as these products will by and large need to be purchased – that is I need to buy a TV,  phone or tablet in order to experience Ubuntu on it. Again, we are polling intention and clearly a large amount of weight on the final decision to buy will depend on the quality and cost of the hardware, the software and the data. But let’s couple this with willingness to purchase Ubuntu on any device.

Willingness to purchase Ubuntu on a new device

 

Without specifying the device therefore including PCs, netbooks etc we see the willingness to buy, by region, by age in ascending willingness over the next 3 images

So for once we are seeing significant variance internationally. There is a much higher predisposition to purchase in the Spanish-speaking and Portuguese-speaking nations. It is hard to speculate as to the reason for this based on the data we have, but if we take it as a fact it gives even more often incentive to our partners looking to supply those regions. In fact there seems to very much be a global demand that is  currently unmet. Quality machines featuring Ubuntu appear to have a ready market.

A broad church – other technologies our users use.

Finally for this post – just to show we are not monotheistic in our technology but recognise other gods beyond Ubuntu, who thought it would be useful to get a picture of other operating systems that people use. Some OSes are specific to certain types of devices so we see a picture of Ubuntu users preferred mobile devices also.

 

Windows clearly is still in wide usage amongst our user base – whether at work, school or home would need further investigation. This might be somewhat surprising to those who think of Linux communities as ‘fringe’ or ‘zealots’. Clearly there is a lot of living in the real world and whether by choice or not there is a considerable use of other operating systems by the Ubuntu user base.

Android is racing into second place overall and a clear favourite for mobile devices amongst our users. Mac usage is strong but is one OS that drops significantly from English to Spanish to Portuguese users and is probably less prevalent overall than it is in the general population but it is hard to get reliable numbers on that to compare.

Stronger though is other Linux and other Ubuntu. Where Linux Mint is placed between those two categories is unclear – perhaps we will call it out specifically next time. Symbian/Nokia has a surprisingly low reported usage. Probably somewhat ahead of world trends. However it all reinforces the moves that Ubuntu has made through Ubuntu One, Ubuntu for Android, and other initiatives that to succeed in the broader marketplace, the more solutions that embrace other platforms and work well with them the better it serves the Ubuntu user base also.

Conclusion

So the survey is telling us  that there is a strong propensity in the user base to buy an Ubuntu machine and perhaps not a single machine but multiple devices featuring Ubuntu. This propensity only seems to get stronger in Latin America and Iberia. Given the heterogeneity of OS usage it is also important to make sure that we continue to develop a platform that plays nice with others which seems to be correctly prioritised on the product roadmaps.

I should say that it is taking me slight longer to extract these data sets and write the blog posts than I expect so we will have to push the remaining one until tomorrow. Thank you also for the comments so and I will continue to respond to them as I can. Final installment tomorrow

*you might note that the age data tables do not include the over 55′s. This is because a limitation of the Cross tab tool I user only allows me to select 5 categories to cross tab by. As 55 and over had the smallest response rate I decided to sacrifice it. Full results avaialble tomorrow.

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Gerry Carr

Yesterday we looked at the demographics of the respondents to the survey and some observations about the validity of the date. I recommend you read that post first. Today though we are going to dive a little more into how people first discovered Ubuntu and installed it.

How long have you used Ubuntu?
I wanted to establish if there were changing patterns depending on the length of time and/or the age of the respondent. That is, do relative newcomers to the platform or younger users use different tools to acquire the platform.

First of all the length of time that people have used the platform was remarkably consistent across the surveys. Given this level of consistency and for simplicity I will focus on the English language version.

 

Table: Length of time for which people have used Ubuntu

<2 year 2 to 5 years 5 years or more
English Survey 19.6% 42.7% 37.7%
Spanish 20% 43% 36.9%
Portuguese 21.1% 43.2% 35.6%

 

How did people first hear about Ubuntu?
So do people who have come to the platform more recently discover it in different ways to to the those who have been on the platform longer?  Well let’s see:

 

 

Table: How did new versus more more experienced Ubuntu users first hear of Ubuntu

< 2years 2-4 years 5 years or more
Magazines, etc 6.9% 7.9% 9.4%
Work 3.9% 4.8% 4.9%
Friends/Family 27.2% 25.2% 20.5%
School/College 11.7% 11.2% 8.9%
Forums, irc etc 46.2% 48.5% 54.8%
Social Media 4.2% 2.4% 1.5%

 

 

So the shifts are not seismic but we are looking at shifts information sources over a fairly short time period (approx 5-7 years) so I think we are justified in picking out patterns. The traditional tech forums of irc, chat rooms etc are becoming less influential as a first contact for Ubuntu. Social media as you might expect is increasing  as its reach becomes more pervasive. We might also conclude with qualifications, that this indicates a slight shift in the type of user coming in to  one that is less likely to hang out in a tech forum. But these shifts are slight and will be interesting to track over time. If we run it for age of user – do we discover anything there?

 

 

Table: How did different age groups first hear of Ubuntu?

<18 19-24 25-35 36-45 46-54 55+
Magazines etc 8.1% 6.0% 6.9% 10.2% 14.8% 18.7%
Work 0.8% 1.4% 5.5% 8.6% 9.1% 6.9%
Friends/Family 31.9% 28.1% 23.2% 18.1% 13.2% 18.6%
School College 7.2% 18.1% 11.4% 2.6% 1.8% 1.2%
Forums 47.6 44.2% 51% 57.7% 58.9% 53.2%
Social Media 4.4% 2.1% 2.0% 2.8% 2.2% 1.4%

 

 

We certainly see the trends repeated with regard to the remaining great importance of the tech forums but that the diminish at the younger and older end of the spectrum. Social media is still small but much more important for the under 18s – again in line with broader terms. The significant importance of school and college for 18-24 years olds versus the under 18s shows that Ubuntu has so far been more successful at permeating tertiary education than it has at high schools especially in developed markets. India for instance has 16% of under 18 respondents discovering Ubuntu at school showing its greater penetration in high schools there.

How did you acquire the version of Ubuntu that you have?

The result here is consistent across the survey and across age groups so there is no value in breaking this out. It does however put a number on a question that we have wondered for some time – how many users do a fresh install of Ubuntu versus upgrades in place. And now we know that is roughly 2:1 that do a fresh install. The low number of pre-loads is certainly a concern – reflecting the continuing lack of availability in the market. We also probably under-counted this as we asked about the version users are currently running versus how they originally acquired a version. Still the good news from the sales team in Canonical is that 2012 should see a turnaround in this availability issue at least in many markets so again, a figure that is worth tracking over time.

How easy/difficult was the installation process? 

Something our platform engineering team and the web team have always put considerable focus on is the ability to install Ubuntu easily. After all, the work in making a great product is wasted is people cannot install it. The good news is that the people have in general expressed a strong degree of satisfaction with the install process.Again there was no significant difference in either the Portuguese or Spanish response so for those languages at least there appears to be no  translation hurdle.

More to come

On Monday if I can get it all in one blog post I am going to look at the reasons for choosing Ubuntu and we will look at regional and age differences in response to that question. Also interesting in other and upcoming Ubuntu products such as Ubuntu One and the more recent announcements like Ubuntu TV and Ubuntu for Android. And we will look at the all important satisfaction questions, just how happy are existing users with Ubuntu.

Gracias, obrigado and thanks for reading

Gerry

 

 

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Gerry Carr

Ok, we got a lot of response to the user survey poll, so thank you to everybody that took part. I will publish access to all the results through the fantastic Survermonkey site on Monday, but to make it easier to digest, I’ll split the results out over three blog posts. Before I delve into the results we should discuss a little bit of the methodology in order to pre-empt some questions and also to help better understand the data.

Languages.
I decided to run the poll in three languages – Spanish, Portuguese and English. There were a number of reasons for these choices. Firstly to do it in English only would obviously bias the poll to Anglophone responses so the US and UK would stand proxy for the whole world and that would be clearly unsatisfactory. Secondly those language groups (S,P,E let’s call them) tend to be disproportionately monolinguistic for those that have them as a mother tongue so seemed the most relevant to having a poll in their language. Thirdly, Latin America is a very hot location for open source and I wanted to capture usage in those nations as best as possible. Finally, we had to draw the line somewhere. If you add French then why not German, or Chinese, Japanese, or Hindi etc. Anyone interested in translating the poll into their language and promoting it to their language group need only contact me and I am more than happy to accommodate – the story need not end here.

Methodology
I deliberately set out to contact existing users through existing channels for purposes of cost, speed and also because I think we can learn a lot from people who are at least minimally involved in the world of Ubuntu. So we reached out through Facebook, the forums, Planet, our Twitter feeds, UWN and OMGUbuntu. Thank you to all who helped make that happen. The result is that the response is broad but self-selecting. We are undoubtedly missing people who simply use Ubuntu as a ‘tool’ and have no engagement with the user of contributor community. But that’s cool. Even with a self-selected audience we have built up a pretty comprehensive picture.

Let’s see what we discovered
Firstly the number of responses. These numbers in each language groups give us terrific statistical confidence in the results, something we will see borne out by ‘normal’ distribution of responses to each question each survey – i.e. there are no huge or inexplicable variances in response which would lead me to question the validity.

Total responses to each survey:
English (15,653)
Spanish (1,825)
Portuguese (1,751)

How old are you?
If you are the mythical ‘average’ user you are between 25-35. That does not vary if you are Spanish or Portuguese speaking although you are less likely to be under 18 in those language blocks. In fact almost 70% of you are under 35 in each language group. And you are male. Overwhelmingly male. The average number of women responding is <4%. Here I do wonder how much the bias of the sampling methodology has affected the response rate  - i.e. is that for whatever reason the way we reached resulted in fewer women responding than is actually reflective of the user base. We can’t extrapolate from this data, but certainly such a hugely weighted response means we have to look at how we make the product, the community and probably both, more appealing to both genders.

Where do you live?

No great surprise that in the English language survey the US and UK were strongly represented. India appeared strongly too showing the growing user base in that country and we then once past the other anglophone nations of Canada and Australia we get quickly into the long tail of other nations responding. Northern Asia hardly appears at all which is not surprising but perhaps calls out for a survey in Chinese, Japanese and Korean to discover user preferences there.

The Portuguese Survey was 93% Brazilian and only 7% from Portugal. Spanish language is more interesting as I think we get a good picture of relative usage in various countries of that language block for the first time. And here it is.

Interesting to note (and again SURVEY BIAS ALERT) by population size for the top 5 it should read in order of population size (source http://www.spanishseo.org/resources/worldwide-spanish-speaking-population):

 

Mexico (23%)
Colombia (9.9%)
USA (9.80 %)
Argentina (8.99%)
Spain (8.95 %)

Allowing for relative IT infrastructure and broadband availability etc, the placement differences compared to population size are probably understandable with perhaps the exception of the US responding so low compared to its Spanish-speaking population. Use of Ubuntu is not so widespread that it should map 1 to1 with population spreads but again, like the gender bias these do perhaps offer insight into areas where, with some focus, we can help push Ubuntu into new ground.

 

More tomorrow

So that’s your taster for today. Tomorrow i will delve into the meat of the survey and look at the triggers for usage, satisfaction level, social media preferences of Ubuntu users across (as least part of) the world. And full results for everyone on Monday, I promise.

PS – a very special word of thanks to Tiago, David and Ayrton for the translation  and promotion help – gracias y obrigado!

Regards and thoughts welcome,

Gerry

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Gerry Carr

The Ubuntu Server Survey is finally ready to be published it makes for a fascinating read. It is the third survey of its kind and again it has been an overwhelming response with over 6,000 completed surveys throughout 2011 and a heartfelt thanks to all who took the time to complete the comprehensive survey.

The overwhelming impression is the widespread use of Ubuntu both geographically as you might expect with respondents from across the globe. but also in the broad range of workloads in which Ubuntu Server finds itself used. Every category from web and data servers to cloud shows up strongly albeit with a strong bias towards traditional workloads.

As we approach an LTS, again we see evidence of the popularity of the extended support releases. Given we have run this survey three times now over the past three years now we begin to see strong evidence of the switching from one LTS to the next, particularly as the deployment platform, so our user base is certainly staying with us as as we introduce new features and support them in the long term.

Virtualization and cloud are now key elements of Ubuntu use, and for the first time we see KVM overtake Xen as the preferred virtualization technology for Ubuntu users, significant as the platform was the first to make the switch to supporting KVM as the native technology. With that though, VMWare remains the most cited virtualization technology showing a healthy mixture of open source and other technologies at use in the Ubuntu user base.

The respondents consideration of cloud makes for interesting reading too. There is significant interest but the use of Ubuntu Server on bare metal remains the primary use case for most users today. There is strong recognition though of the emergence of this powerful technology and with the plans for ease of installation and orchestration in 12.04 LTS it will be interesting to see how this moves the dial in regards to uptake in the Ubuntu base. A deeper analysis  shows a bias towards larger companies (i.e. respondents with more servers) using cloud technologies which is to be expected and overwhelmingly there is recognition of the suitability of Ubuntu Cloud as a basis for those efforts.

Enjoy the full report, it would be very interesting to hear your comments.

 

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