As I mentioned yesterday, we ran a webinar on Canonical’s Infrastructure as a Service offering – the Ubuntu Enterprise Cloud.  A wise old man (I am being quite literal here) told me that the secret to any sort of success is persistence – no amount of talent or luck suffices to get you there, wherever “there” happens to be for you.  And so, as marketers, we do things – run webinars, host events, write blog posts (it’s Friday morning and I am feeling all self referential and post modern), publish data sheets, perform market segmentation and competitive analysis, et cetera.  To have success, we need to take an occasional pause, and ask ourselves how useful our various activities are, so that if we are veering off course (away from the “there”), we can take appropriate action.  Otherwise, we end up going through motions that have only appearances behind them (like the business man that the kid wants to keep as a pet in the “Can I keep him” sketch from  Kids in the Hall).

So yesterday we had a morning and an afternoon session of a webinar about our offering for IaaS, our services around it (including  the Landscape system management offering).  We had a very decent turnout and excellent questions (the Q&A sessions were going up to the last second).  At the same time (and I have been told that I have a weakness for giving myself more work) I am pondering breaking the webinar into two – one focused on an overview of cloud computing and the value proposition of our IaaS offering (the “why it is a good idea” in general and “why Canonical’s flavor of this good idea is particularly good” in particular), with a follow-up webinar focused on the services and management tools and how our offering would be executed and managed technically.

I am not talking fluff for the first webinar.  Actually, the challenge here would be to have a clear enough presentation of our vision and offering for someone who is looking askance at the entire “cloud” thing is the latest “buzzword” – all sound and no honey.  So, let me see if I can can produce a presentation deck and demo outline.  If anyone has thoughts on the topic, feel free to pipe up.