Ubuntu Hardware Summit Success !

The second Ubuntu Hardware Summit (UHS) took place on Friday 24th September in Taipei. The event, on a bigger scale to that of 2009, was more popular this year, being over subscribed and attracting almost 200 individuals from the Taiwanese ODM and OEM community.

After the inaugural 45 minute keynote from Matt Zimmerman, CTO of Canonical, there was plenty to discuss and take in before the break-out sessions. The Tracks on the day ranged from enabling hardware, the state of multitouch, dualboot and the Ubuntu Client Roadmap. This is now a must-attend annual event to really continue to push Ubuntu as THE Operating System of choice to millions.

Presentation slides from the day will be live at on 30th September, and video footage of each presentation will be available to download from 5th October.


Canonical Showcases at IDF San Francisco

Canonical showcased new products at the Intel Developer Forum last week. The Canonical stand had demonstrations for Ubuntu Light, Ubuntu Netbook Edition 10.04 and the Ubuntu Enterprise Cloud (UEC) proposition. The hardware on show highlighted the breadth of services on offer leading up to the end of the year and the work with Intel on the UEC product in particular, was testament to the commitment shown by the project teams from both companies to provide a full enterprise solution. This is the third year Canonical have had a booth at IDF, following on from Mark Shuttleworth’s Keynote speech in 2009. Canonical continue to work with Intel and hardware partners to enable Ubuntu to be not only a Windows alternative but a real Operating System of choice for end users in both mature and developing markets.


Ubuntu Hardware Summit in Taipei 11 days away

The Ubuntu Hardware Summit 2010, taking place in Taipei on Friday 25th September is almost upon us. There are over 180 registered participants to the show with only a few days left to sign up for a place. Go to to find out more details and to see the finalised agenda. Matt Zimmerman will be in Taiwan for the event delivering his first ever Keynote in the region and there are 16 presentations throughout the day tracks ranging on topics from The Cloud, the state of multitouch and the Ubuntu Roadmap.


Did you want to find out about how Ubuntu is being deployed in the cloud space? Did you want to see how KnowledgeTree used Ubuntu for its SaaS offering? If so, please join KnowledgeTree and Canonical on Wednesday 8 September 2010 at 11 am Pacific/2 pm Eastern for a joint webinar.

Enjoy an informative and thought provoking talk from Evan Person, Director of Product for KnowledgeTree and Renen Watermeyer, Director of Engineering for KnowledgeTree where they will discuss:

– The criteria KnowledgeTree considered when choosing an OS for the cloud.
– How Ubuntu met those criteria and was subsequently selected.
– How using Ubuntu contributed to the way the service was built.
– Lessons learned in the process of developing on Ubuntu for the cloud.

Please visit to register.


On 18 August 2010, The Linux Executive Report from IBM gave Ubuntu a nice mention!

Canonical Brings IBM DB2 Software to Ubuntu on the Cloud

Canonical Ltd., the company behind Ubuntu, has launched a virtual appliance of IBM’s DB2 Express-C software running on the Ubuntu cloud computing platform in private and public cloud configurations. Canonical also announced that IBM has completed validation of the full version of DB2 software on Ubuntu 10.04 Long Term Support Server Edition.

Ubuntu is one of the most popular guest infrastructure layers on cloud services like Rackspace and Amazon EC2. Increasingly, it is also being deployed as the host cloud infrastructure layer (as Ubuntu Enterprise Cloud) by private organizations and ISPs. IBM DB2 Express-C software will be available however Ubuntu is deployed on a cloud.

“A virtual cloud appliance consisting of Ubuntu and DB2 Express-C will enable customers to quickly and easily set up DB2 in both public and private cloud situations,” explains Neil Levine, vice president of Commercial Services at Canonical. “The full commercial support of DB2 running on Ubuntu and physical servers is also attractive to customers as a protection to their investment.”

IBM DB2 Express-C is a no-charge community edition of DB2 software. It is ideal for small businesses and multi-branch companies, as well as developers and business partners who serve these clients. DB2 Express-C can be setup quickly, is easy-to-use, and includes self-managing capabilities. It also embodies all of the core features of more scalable DB2 editions, including pureXML technology for powering Web 2.0 and SOA-based solutions.

“Customers are quickly adopting DB2 software on Linux for both on-premise and cloud computing deployments,” points out Dr. Robert S. Sutor, vice president, Open Source and Linux, IBM Software Group. “The combination of Ubuntu and DB2 provides users with a highly integrated and tested virtual cloud appliance.”

To download Ubuntu 10.04 LTS, go here.

For more about IBM DB2 Express-C, go here.


Everyone loves a freebie!

As you well know, Ubuntu has recently undergone a makeover and is looking rather fabulous – that’s not to say we weren’t before, but there is a noted difference. As with most brands which move on, it’s always good to look back and remember the journey they’ve made. I clearly remember the older logos for Intel, Apple and Dell to name a few and seeing those now are very rare but quite a treat in a way. One of these days Ubuntu will be another one of those brands to add to the list.

So where is all this going? Well the good news is now you have a chance to grab a bit of history for a limited time only – the Ubuntu shop is currently running a promotion where if you purchase a customised Ogio messenger bag, you will also receive a free Ubuntu 10th release anniversary T-shirt. For further descriptions and specifications of the products, you can visit the promotional page on the Ubuntu shop.

Don’t miss your chance to be on of the lucky few to hold onto some original Ubuntu merchandise – who knows, it may be worth a small fortune in the future 😉


Linux Adoption

I mentioned this in a previous post, but let me call it out explicitly.  The “it” from the previous sentence is a piece of market research conducted by Accentrue.  It talks about where Linux adoption in the enterprise (UK and US) is today.

Some highlights from the 300 businesses that were interviewed for the research:

  • 50% are fully committed to open source in their business
  • 28% say they are experimenting with open source and keeping an open mind to using it
  • 65% have a fully documented strategic approach for using open source in their business
  • 32% are developing a strategic plan for OSS adoption
  • Of the organizations using open source, 88% will increase their investment in the software in 2010 compared to 2009
  • An increase in demand for open source based on quality, reliability and speed, not just cost savings

There is much more in the article, so I strongly recommend clicking through.


Oh them cloud webinars

As I mentioned yesterday, we ran a webinar on Canonical’s Infrastructure as a Service offering – the Ubuntu Enterprise Cloud.  A wise old man (I am being quite literal here) told me that the secret to any sort of success is persistence – no amount of talent or luck suffices to get you there, wherever “there” happens to be for you.  And so, as marketers, we do things – run webinars, host events, write blog posts (it’s Friday morning and I am feeling all self referential and post modern), publish data sheets, perform market segmentation and competitive analysis, et cetera.  To have success, we need to take an occasional pause, and ask ourselves how useful our various activities are, so that if we are veering off course (away from the “there”), we can take appropriate action.  Otherwise, we end up going through motions that have only appearances behind them (like the business man that the kid wants to keep as a pet in the “Can I keep him” sketch from  Kids in the Hall).

So yesterday we had a morning and an afternoon session of a webinar about our offering for IaaS, our services around it (including  the Landscape system management offering).  We had a very decent turnout and excellent questions (the Q&A sessions were going up to the last second).  At the same time (and I have been told that I have a weakness for giving myself more work) I am pondering breaking the webinar into two – one focused on an overview of cloud computing and the value proposition of our IaaS offering (the “why it is a good idea” in general and “why Canonical’s flavor of this good idea is particularly good” in particular), with a follow-up webinar focused on the services and management tools and how our offering would be executed and managed technically.

I am not talking fluff for the first webinar.  Actually, the challenge here would be to have a clear enough presentation of our vision and offering for someone who is looking askance at the entire “cloud” thing is the latest “buzzword” – all sound and no honey.  So, let me see if I can can produce a presentation deck and demo outline.  If anyone has thoughts on the topic, feel free to pipe up.


LinuxCon impressions

The good part about LinuxCon were the sessions I attended and the people I spoke with.  The bad part was the sessions I did not manage to attend.

Distance makes the heart grow fonder, as they say, so at this juncture of the narrative I actually have some fond memories of my sojourn in Paris Island, North Carolina, where I learning various life affirming skills as US Marine recruit.  Dark humor aside, I remember being instructed by one of the Drill Instructors about what happens when a Drill Instructor speaks.  If you are curious, the answer is “The world stops” (some epithets were added to that, but I will leave their specific nature to your imagination 😉 ).

Not having become a Drill Instructor, the world around me keeps churning.  Business travel is a bit of a mixed bag – being away from the office allows you to focus on the purpose of travel (though between my cell phone and WiFi access and IRC one could easily fail to notice the difference between being in the office and being on the road).  Going to a local event (LinuxCon taking place in Boston and me taking place in Boston) does not get me far enough from the day to day to escape from it.  So, I got in to LinuxCon Tuesday afternoon, was there on Wednesday (with some breaks to do dry runs of a webinar on Ubuntu Enterprise Cloud we ran today), and today I was back in the office, running the morning and afternoon sessions of the webinar.

So I certainly feel I did not manage to experience the full scope of the event.  One of the themes I did “get” was Linux in the Enterprise – both by way of proliferation, as well as by what needs to happen for Linux and Open Source Software adoption to grow.  An interesting piece of research was published on August 8th by Accenture, showing some interesting numbers around OSS adoption, as well as what is perceived to be the benefits (reliability, stability, speed of bug resolution and cost saving, though cost saving is not the number one reason) around OSS and what are the challenges (perceived lack of sufficient number of developers with skill around OSS and top management buy in).

I felt that the key note address give by Jeffrey Hammond from Forrester Research addressed what is going on with Linux and OSS adoption in the Enterprise and what the Linux world (distros, ISVs, developers – all who care about the topic) need to do to help adoption along.

Bill McQuaide from Black Duck Software gave a talk on distributed, multi-source development with OSS.  Bill showed how, practically speaking, a large organization could manage its software writing and managing efforts in an environment where OSS is a component in the final product.  I think that this particular vision could go a long way towards putting executives’ minds at ease about OSS – showing not only that its introduction into the enterprise will not cause harm, but actually how it can make an organization’s code better.


LinuxCon is here!

A number of folks for Canonical will be at LinuxCon this week.  On Thursday, Matt Asay, our COO, will be moderating a panel discussion on what’s next for Linux.  On Wednesday, Matt Zimmerman, Canonical’s CTO (replacing Chris Kenyon)  will participate in a panel discussion on where the Linux desktop is succeeding.  On Wednesday as well, Amanda Brock, Canonical’s General Council, will be giving a talk on Project Harmony – a project that takes its aim to harmonize contribution agreements within the FOSS community.

As a marketer in the Open Source world and an employee of Canonical, I am particularly interested in the proliferation of Linux in the Enterprise, what needs to happen to make Corporate [fill in the name of your favorite country] not only accept but actually seek out Open Source solutions and Linux as a platform to realize said solution.  I think that the talks Canonical is participating in address those questions, as well as several others I am going to try to make, such as what Linux means to the CIO, and how companies should approach the reality of Open Source as a multi-source distributed development environment that needs to function in the Enterprise – to name just a couple.

Hope to bump into some of you in Boston…